When you book a project with me, I require a 50% deposit upfront to secure the collaboration and ensure we can start right away. The process begins with research and planning, where I study your brand, audience, competitors, and goals to build a strong foundation. This stage is crucial for creating designs that stand out and truly connect with your market. Once I have a clear direction, I move to the concept stage, developing initial logo or identity options and presenting them for your feedback. At this point, you’ll be able to select the concept that best reflects your brand, and request adjustments if needed. After refining the chosen design, I prepare the final deliverables — files optimized for both print and digital use. Everything is formatted professionally so that your brand assets are ready to work across all platforms. Before handing over the final files, I share them with you for review and approval, giving you the chance to request any last revisions. Once the design is approved, the remaining 50% balance is paid, and you receive the full package — including source files, guidelines, and all necessary assets. My goal is to make the process smooth and collaborative, ensuring that the final outcome is not just visually strong but also strategically aligned with your brand.